Well, after you have requested your self the questions over, visualize your website http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/ai datasets and its uses. Have a neat navigation chart with inbound links from home site to all internal webpages etc. Publish down synthetic data the functionality of each link on the web site.
